Museums and Hashtags

Good stuff: the Digital Content Strategist at Blanton Museum talks hashtags, specifically standardizing on a museum-wide hashtag and strategies for developing exhibit-specific hashtags. “If you’ve been a longtime visitor to the Blanton—or just oddly interested in the design of our title walls—then you might have noticed that about a year ago, we started including hashtags on the entrance walls to our exhibitions. A little backstory: after I began working at the Blanton and ramping up our social media profiles, I noticed that visitors who posted about our shows would often make up their own hashtags to include in posts. For example, we had people tagging, #blantonmuseumofart, #blanton, #bma #blantonmuseumaustin, or a variety of other combinations to show that they had been at the museum. This made it hard for me to monitor what people were posting about us since there was no consistency. Now we have a dedicated hashtag (#blantonmuseum) that I include on all of our Instagram posts so visitors know which hashtag to use.”

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