Harvard Business Review: How Bots Took Over Twitter

From Harvard Business Review: How Bots Took Over Twitter.

“Buffer offers ‘suggestions’; HootSuite, ‘suggested content.’ Commun.it suggests the tweets that can thank and engage your most loyal followers. All these apps — and many more — are saving us from the problem of keeping up with social media by stripping away what was once the entire point of social media: actually using your own voice. The result is a Twitter that is authored by predictions and algorithms, rather than by humans. For many users, that means Twitter offers a far less satisfying experience than it did just two or three years ago, when sharing a link often provoked follow-up comments and questions from people who’d actually read whatever you’d shared, or when tweeting a question could instantly elicit offers of help or insight. In on- and offline conversations with friends and colleagues, I frequently hear from folks like Michele Perras, a San Francisco-based design and product entrepreneur. ‘Twitter has become too much noise and not enough signal,’ she says. ‘It used to be more like a hallway conversation, and now that’s harder to find that amongst the robotweeting and marketing.'”

I am happy to say that I never used that suggested content stuff, because it does feel too “noisy”.

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