Google Delivering “Degraded” Search Results?

Oooh. A study claims that Google is delivering “degraded” search results by ranking its own content higher than other, competing content. “In a study sponsored by Yelp – one of the companies listed as a complainant in the EU antitrust case against Google, former FTC advisor Tim Wu from Columbia Law School and Harvard Business School’s Michael Luca found, when given the option, users were more likely to click on results ranked by relevancy versus results that gave preference to Google’s self promoted content.”

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