University of Kansas Study on How Latinos Use Social Media

More studies on the use of Twitter, this time from the University of Kansas. “A University of Kansas professor has co-authored research examining the reasons Latinos and whites use the social media platforms Facebook and Twitter, finding the former use them significantly more for advocacy and identity exploration than their counterparts. Mike Radlick, content creator at Come Recommended, a public relations firm in Maryland, and Joseph Erba, assistant professor of journalism at KU, surveyed 140 white and 115 Latino Facebook and Twitter users to determine why and how they use the platforms and the gratifications they take from them.”

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