Twitter Outrage Does Not Equal Social Action
In a conclusion that should surprise absolutely nobody, CMU researchers that Twitter outrage does not lead to real-world action.
“Conducted by CMU assistant research professor Juergen Pfeffer with graduate students Hemank Lamba and Momin M. Malik, the paper studied 80 firestorm events between January 2011 and September 2014 to see if Twitter outrage eventually turned to grassroots activism. Whether ire was sparked by a hashtag demanding cancellation of the Stephen Colbert show or one attempting to drum up support for the New York Police Department, the study found the social media anger overwhelmingly did not result in new Twitter groups or long-term initiatives designed to address the issue online.”
Hemank Lamba also did some interesting research on the accuracy of tweets after the Boston Marathon bombing.