Google Launching its Own Beacon Tech

Google has launched a competitor to iBeacon.

“If you’re not familiar, beacons are low-energy battery-friendly hardware that use Bluetooth to transmit data. Since Bluetooth connections have a much smaller range public Wi-Fi and work indoors unlike GPS, it allows retailers, developers and companies to precisely pinpoint the user’s location and send relevant information based on where consumers currently are.”

iBeacon, if you don’t know, is from Apple. Facebook is getting into beacons as well.

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