Google has launched a “Buy it Now” button on mobile, in addition to a bunch of other shopping updates.
“Finally, to help smartphone shoppers buy with ease from their favorite retailers, we’ll be testing Purchases on Google. When a shopper searches on mobile for a product such as ‘women’s hoodies’, she may see a shopping ad with ‘Buy on Google’ text. After clicking the ad, she’s taken to a retailer-branded product page hosted by Google. Checkout is seamless, simple, and secure, thanks to saved payment credentials in her Google Account.”