YouTube Is Bigger Than Cable?

In my Real Job ™, one of the things I do is buy advertising. And I stopped buying cable advertising about three years ago, because the writing was on the wall as far as what online video was doing to cable viewership. Now the writing is in really, really big letters: YouTube is bigger than cable.

“Google executives say the site outstrips any single U.S. cable network in the key 18- to 49-year-old demographic, and that’s one of the reasons the tech firm’s stock price went soaring in the aftermath of the earnings call. In the hours that followed it jumped as high as 11 percent above its pre-announcement figure.”