The Internet Archive Will Launch a 2016 Political Ad Tracker

The Internet Archive is going to have a 2016 political ad tracker. “We will be capturing all TV programming in select 2016 primary election locales, front-loaded to reflect early-state candidate winnowing. We hope to apply lessons learned during the primaries, to key general election battleground states in the fall. In addition to our regular TV news research library interface, we’ll be creating an online reference page for each unique-content political ad. These pages will present journalist fact-checking and other analysis. Accompanying these assessments will be information about ad sponsors, campaign financial transparency data as well as dynamically updated tracking on each ad’s plays, including frequency, locale, etc.”

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