CBS to Livestream Superbowl Commercials

If you’re like me (and I know I am), then your interest in the Superbowl is mainly in the commercials. In that case you’ll like the news that CBS will livestream the Superbowl commercials next year. “The internet has changed the way we watch the Super Bowl, and media is following suit. Variety reports that CBS, in a game-changing move, will live stream every national ad during next year’s big game in near-real time. It’s an incredible decision that will change how advertisers spend money on the event, and helps turn Super Bowl 50 into a much bigger spectacle.” It also means that a 30-second ad slot will run almost 5 million smackers — and that using a Superbowl ad as the linchpin of an advertising campaign will be a huge, dangerous gamble. Cough RADIO SHACK cough

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