NY Times: Facebook Expands in Politics, and Campaigns Find Much to Like

From the New York Times: Facebook Expands in Politics, and Campaigns Find Much to Like. “Since 2012, Facebook has doubled its government and politics team, which includes a political ad sales group, a data communications team and employees devoted solely to Democrats or Republicans. Katie Harbath, who was previously the chief digital strategist at the National Republican Senatorial Committee, oversees the political strategy side of Facebook’s Washington-based team. And Facebook has rolled out several tools since the last presidential election to help campaigns reach voters more efficiently and effectively. The two most important, campaigns and operatives said, are the site’s improved video capacities and the ability for campaigns to upload their voter files directly to Facebook.”

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