Mashable on the Rise and Fall of Google+

From Mashable: Inside the failure of Google+, a very expensive attempt to unseat Facebook — “Google+ has become a favorite punchline in the technology industry, but the objective was deadly serious. Interviews with more than a dozen Google insiders and analysts in recent months, many speaking on condition of anonymity for fear of retribution, paint the Google of 2010-2011 as increasingly fearful of Facebook snatching away users, employees and advertisers. Google tried to mobilize itself quickly, but approached the task with all the clumsiness of a giant trying to dance with a younger, nimble startup.”