Josh Bernoff: Making Twitter Relevant

From Josh Bernoff: Making Twitter relevant. If you’re into Twitter speculation, as I am, this is a fun article. “Whoever runs Twitter must face the same problem: Twitter isn’t relevant. It’s no fun to read, and nobody clicks. This is the root of both the user problem and the advertising revenue problem. So I set out to answer one question: what would get people to participate in Twitter? I would like to optimize the three things that make Facebook so successful and engaging: Conversations, sharing, and click-throughs to Web content.” (And making nice with third-party developers so you can have plenty of tools to do all of the above.)