When Lycos Roamed the Earth
Nostalgia from Gizmodo: How Lycos Almost Won the Search Engine Wars. It’s a book excerpt, and the take-home is that text ads ate the lunch of the banner ads. Thing is, if you had two eyes, were actually trying to use the Internet, and saw how horribly greedy search engines became about stuffing banner ads everywhere (AltaVista was the absolute worst) this became self evident. I wrote an article about it in 2002.