Slack Bot Suggests NYT Social Media Posts

The New York Times is using a Slack bot to decide what stories to post to social media. “Blossom, an intelligent bot within the messaging app Slack, predicts how articles or blogposts will do on social and also suggests which stories editors should promote by drawing from enormous stores of data, including information on story content and performance metrics such as Facebook post engagement. Blossom can also show the basics of where posts have already appeared and how they are currently performing.”

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