Twitter Turning Into a Hollywood Negotiation Tool

Twitter is turning into a Hollywood negotiation tool. “Twitter has long been part of the Hollywood swirl. Celebrities routinely use the messaging service as a marketing device. Then there are the VIPs who sometimes make news by tweeting out a random thought that proves offensive — Ashton Kutcher, we’re looking at you. But now Hollywood talent is finding an innovative new use for Twitter: as a tool in high-stakes negotiations. In particular, it can serve as a way for an aggrieved actor or director to take his or her case directly to the fans for the purpose of teasing out some more leverage in talks with a powerful studio.”

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