Apparently Google had a secret project called Google Here which has been shut down. “Google Here worked by sending a notification to a smartphone user’s lock screen within five seconds of their entering a partner’s location. If the user clicked on the notification, a full screen HTLM5 “app” experience would launch. Google Here would know when to send the notification via Google Maps and beacons placed in the stores of participating partners. Google planned to supply the beacons to partners for the launch, according to the document. The experience could also be found by going to the Google Maps app.” Speaking as someone whose Real Job ™ is in retail, I have been interested in beacons for a long time, mostly for signage enhancements, but I’ve been waiting to see the privacy/security considerations.