IAB Considering Actions Against Ad-Blockers

The Interactive Advertising Bureau (IAB) is considering its options against ad blockers. Making ads less horrible would be a good start. “Since those discussions in May, ad-blocking has only grown as a practice among consumers and a concern for publishers and advertisers. In August Adobe and anti-ad-blocking firm PageFair reported that 198 million people around the world use ad blockers, which will cost publishers an estimated $21.8 billion in revenue this year.”

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