Using Twitter Volume to Predict the Death of an App

Interesting: using Twitter volume to predict the death of apps. The researchers call it “social decay”. “Using Twitter data, BuzzFeed News analyzed the health of dozens of social apps to determine which ones might be fading away. To study a particular app, we tracked how the number of tweets linking to the app — for example, this tweet, which links to a live stream on Periscope, or this one linking to a live stream on Meerkat — changed over time. If the chart showed a steady decline over a number of months, we interpreted that as a warning sign. You might call it social decay.”

%d bloggers like this: