Ad Blockers Making Whitelist Deals with Publishers

Ad blockers are cutting “whitelist” deals with publishers. Even with as much background as I have in advertising, I have great sympathy for ad blocking. But at the same time I agree with Boing Boing: this sounds like a racket. “Eyeo GmbH, the company behind popular desktop ad-blocking tool Adblock Plus, now accepts payment from around 70 companies in exchange for letting their ads through its filter.”

I know it’s not nearly the same thing, but it reminded me of the old “pink contracts”. Thankfully those are pretty much a thing of the past.

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