Google and Customer Match

Google is set to announce the ability for advertisers to upload customer e-mails. “Google is on the cusp of rolling out an anticipated and in-demand product feature in AdWords: the ability to upload and target audiences built from advertiser email lists. The company is announcing the new capability during Advertising Week in New York City on Monday afternoon. Customer Match will let advertisers bid and create ads tailored to customer segments in search as well as with YouTube Trueview ads and Gmail ads.”

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