The Failure of Google Flu Trends

Wired: What We Can Learn From the Epic Failure of Google Flu Trends. “When Google quietly euthanized the program, called Google Flu Trends (GFT), it turned the poster child of big data into the poster child of the foibles of big data. But GFT’s failure doesn’t erase the value of big data. What it does do is highlight a number of problematic practices in its use—what we like to call ‘big data hubris.’ The value of the data held by entities like Google is almost limitless, if used correctly. That means the corporate giants holding these data have a responsibility to use it in the public’s best interest.”