Facebook Rolling Out “Verified” Badges for Business Pages

Facebook is now offering “Verified” badges for businesses in the US, UK, Canada, Australia, and New Zealand. “Facebook today started rolling out verified badges for local businesses. The badges come in the form of gray check marks — to differentiate them from the blue checks displayed on verified Pages for celebrities, public figures, sports teams and other media and entertainment organizations — and are available for businesses with a physical location in the US, Canada, Great Britain, Australia and New Zealand.” This should have happened years ago. It’s too easy for spammers to spoof a real business and then distribute fake contest content.

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