Stanford / Facebook / Research

Stanford: Will Facebook Replace Traditional Research Methods? “The breadth of Facebook data allows for discovering patterns that would be impossible to detect using traditional approaches. By analyzing Facebook Likes of millions of users, for example, we can reveal subtle patterns that would be difficult to identify using traditional surveys. For example, if someone likes The Matrix, a human analyst would have trouble translating it into a prediction of the given person’s character, but a computer model can put it into the context of millions of other users and would conclude, in this case, that the individual is likely to be intelligent and introverted.”

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