Google Analytics and Digital Archives

Interesting quick read from Jessica Serrao: Google Analytics and Digitized Cultural Heritage. “Recently, I began examining the use of Duke University Archives’ digital collections to see what I could find. I quickly found that I was lost. Google Analytics is so overwhelmingly abundant with data, what I’d venture to call a statistical minefield (or ninja warrior obstacle course?), that I found myself in a fog of confusion. Don’t get me wrong, these data sets can be extremely useful if you know what you’re doing. It just took me a while to get my bearings and slowly crawl out of the fog.”