MarketingLand on Ad Blockers

MarketingLand has a good overview of the state of ad blocking. “A recent report found that about 16 percent of users in the U.S. block ads. Globally, there are nearly 200 million people stopping ads, 181 million of whom are on the desktop. Almost $22 billion in global ad revenues has been blocked so far this year, representing about 14 percent of all global ad budgets, with the U.S.’s final figure for 2015 expected to be about $10.7 billion. Next year, the U.S. figure is projected to double.”