An Essay on Twitter Moments

Another Twitter essay: Twitter’s having its moment – and not all good. “Following the likes of Snapchat’s Discover, Facebook’s Instant Articles and Apple’s News app, Twitter’s Moments is yet another example of the trend toward new walled gardens. Given that users are spending more time online and on these platforms, distributing news and information to them directly through these channels is a no brainer. It’s also a strategic move for publishers who have long been seeing eyeballs migrate away from their home pages and onto these platforms.”

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