Interesting paper: Use of Facebook by Local Health Departments: Usage, Public Health Themes, and Maintenance. “This study examines the manner in which U.S. local health departments (LHDs) use Facebook. Public health program themes discussed on Facebook profiles of LHDs were analyzed and ranked by the frequency of mentions on Facebook…. Nineteen public health themes were identified that were being discussed by LHDs. Different levels of maintenance of Facebook profiles was also noted.” Facebook would be a great outlet for these health departments, but Facebook’s abysmal organic reach for pages would make trying to use it extremely frustrating.