A judge has ruled that a Facebook post has equalled an illegal campaign contribution. “A state judge has ruled that a Facebook post by Liberty Common School amounts to an illegal campaign contribution to a Thompson School District board candidate.”
While I’m a big fan of the First Amendment, my concern here has, once again, to do with Facebook algorithms. It may be that early likes and shares will increase the reach of a page post. And that might be something that should be taken into account when you think about who should and should not be able to share/spread posts according to campaign finance laws. But you can’t, because Facebook algorithms are not transparent, and when considering what makes a post reach more people organically you have to pretty much guess.