Clorox and Bottlenose Launch a Flu Tracker

First there was Google Flu, now there’s Clorox Flu. Or something. “The Clorox Cold & Flu Pulse analyzes millions of conversations in real time and reports how cold and flu is trending online, including what topics are being discussed, top cities where it’s trending, and tips related to the current virality of the cold and flu. Clorox is using the Bottlenose Stream Intelligence™ system to find the words, hashtags and topics about cold and flu that define a trend and measure conversation volume.”