Snapchat, Now With Sponsored Lenses
Snapchat now has sponsored lenses. “Snapchat is now officially launching its first Sponsored Lens campaign to promote The Peanuts Movie. On Halloween, users will be able to add the Lens shown above to animate their selfie with candy corn and characters from the old Charlie brown comic strip. The Peanuts Movie will also have Sponsored Geofilters on Snapchat. In the age of ad blockers, Snapchat has found a way to slip marketing in by merging it with organic content.” Brilliant.