How Airlines Use Snapchat

This is interesting: How Airlines Use Snapchat. “Aer Lingus is using Snapchat, a mobile app-based social media platform, to give its followers real-time, behind-the-scenes glimpses of the airline’s activities. Paul Buckley, head of Social Media at Aer Lingus, says the ‘snaps,’ which are ephemeral because they have expiry dates, allow the airline to build a story as a live event unfolds.” Snapchat — and not Periscope. Interesting.

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