Research: Positive Emotions More Contagious Than Negative on Twitter

Research indicates that positive emotions are more contagious than negative ones on Twitter. “[Emilio] Ferrara and [Zeyao] Yang used an algorithm that measures the emotional value of tweets, rating them as positive, negative or neutral. They compared the sentiment of a user’s tweet to the ratio of the sentiments of all of the tweets that appeared in that user’s feed during the hour before. Higher-than-average numbers of positive tweets in the feed were associated with the production of positive tweets, and higher-than-average numbers of negative tweets were associated with the production of negative tweets.”

%d bloggers like this: