Luxury Smartwatch Is a Stack of Dollars

Tag Heuer and Google have teamed up for a smartwatch. Which will cost 1500 smackeroos. “The Carrera Connected was made in conjunction with Intel and Google, and runs on Google’s Android Wear operating system. In a presentation in New York, Tag Heuer CEO Jean-Claude Biver said that this launch marks the marriage of the traditional Swiss watch world with Silicon Valley, and the future. Perhaps more importantly, however, the Carrera Connected represents the market’s first luxury Android watch, meant to compete more directly with the Apple Watch.”

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