Twitter As Pyramid Scheme

From The Guardian: Twitter is teetering because it has turned into one big pyramid scheme. “So you’re being followed by 2,000 or 20,000 people – now what? Experience teaches me that genuinely tending to the tweets of more than 200 people becomes impractical (and unenjoyable) unless you treat it as part of your profession. What this implies is a law of diminishing returns, with everyone sending out tweets few people have the time or energy to read or act upon. Essentially, Twitter, like the economy it is part of, is eating itself: it has become a social pyramid scheme whose enormous strengths are undermined by its own – our own – market-derived metrics, which tell us nothing about the quality of the experience.”

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