Facebook Launches Notify App, Misses Log in Eye

Facebook has launched a new notifications app. “Notifications are becoming one of the primary ways people first learn about things wherever they are. Today we are introducing Notify, a new app from Facebook that delivers timely notifications about the things that matter to you, from the sources you love, all in one place.”

This irritates me beyond belief. Facebook has launched a new way to keep up with news sources. Lovely. But at the same time the organic page reach of a Facebook Fan page has continued to drop. So I can sign up for one of the limited sources on this app and get all the notifications, or I can sign up for one of literally millions of Facebook fan pages and have – what? – maybe a 1 in 20 chance of seeing an update? I could jump through hoops to make sure I see all the updates but I shouldn’t have to.