Confusing Ad Trackers With Fake Data

Want to muddle your online movements? Set up streams of fake data. “AdNauseam, clicks every ad on every page I visit, baffling ad networks. When I do a search, TrackMeNot sends a stream of fake queries in the background—like ‘conan o’brien’ and ‘watch tokyo samsung’—so Google and Bing can’t easily profile me either. This is ‘obfuscation,’ and it’s a fascinating development in our relationship to online surveillance.”

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