Snapchat and the Super Bowl

An unexpected part of the Super Bowl advertising campaigns? Snapchat. “This week, media planners, top agencies and brands were asked how they would spread their spending on campaigns around the Super Bowl. Unsurprisingly all the usual suspects made the list, from Facebook to Twitter to YouTube. But new to the top tier: Snapchat, which 31 percent said they planned to include in their Super Bowl campaigns, according to a survey conducted by AdParlor, a social marketing technology company.”

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