Yahoo Pile-On Continues With Katie Couric’s Deal In Spotlight

The Yahoo pile-on continues, this time with critcism of the hiring of Katie Couric. “When network-news star Katie Couric said in late 2013 she’d leave television to become Yahoo’s first ‘global news anchor,’ it was heralded as a groundbreaking move that would help the search giant and the broader Web go toe-to-toe with the behemoth of traditional TV.”

Not everybody was heralding. Here’s What I said in November 2013: “Everybody’s head is exploding over Katie Couric joining Yahoo. I’m sure she’s a lovely person, but I’m not sure how much impact a really famous person with little tech background has on the operation of a dot-com. We did all that between 1998-2001. (Flooooooooooooooooooooooooooooooooooz. Poor Whoopi Goldberg.)”

The next day, I was apparently feeling grumpy: “Apparently Yahoo tried to do a deal with Katie Couric before, and AllThingsD got the term sheet. I realized how old and cynical I have gotten when I read it and said to myself, ‘This is marshmallow fluff.’ I’m not attacking Couric – all I know of her is how she is on TV, which I don’t assume is how she is in her life. I’m not even attacking Yahoo. I’m just wondering: does this do anybody any good? Does it make things different? Does it make them better? It’s just a jar of beige carpet clippings.”

The following March: “Katie Couric starts her Yahoo anchor gig Friday, and I’m still uneasy about it.”

I’m not trying to set up myself up as Carnac the Magnificent or anything. This was not a tough call, even two years ago.

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