Ad-Block Wars Escalate

Publishers are now starting to block users who have ad-blockers. “Forbes, meanwhile, has already pulled the trigger on its solution: When a reader with ad-blocking software turned on hits a page, a road-block ad pops up and denies the user access to the content unless they turn off the software. If they agree to turn it off, they get access to what the magazine calls an ‘ad light’ experience for the next month.”

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