Bait and Switch Hacking Gaining Ground Again on Google

Bait and switch hacking is gaining some ground in Google. “With bait-and-switch hacking, someone gains access to a site and begins publishing pages on topics that the site itself doesn’t normally cover. The site might not even be aware that the pages exist. The hackers are hoping to leverage the authority of the sites they hack. The idea is that publishing such content on an existing site might do better than trying to publish it on a new site.” I see this fairly frequently on .edu sites, unfortunately…