HBR: What the Death of Topsy Tells Us About Today’s Social Web

From HBR, which is always a treat to read, but man is this grim (not inaccurate, not poorly-done, not wrong, just grim): What the Death of Topsy Tells Us About Today’s Social Web. “Hasty obituaries for Topsy described it as an analytics tool, speculating on whether and how its functionality has been absorbed into Apple’s search technology. Those pieces let us file Topsy away as roadkill in the ever-more-competitive landscape of analytics tools, or as yet another example of a tech startup that is purchased and then dismantled for parts. But those obstacles obscure Topsy’s role as a facilitator of conversation. And they miss seeing something more profound and troubling in the death of Topsy: the gradual collapse of the infrastructure and culture that placed conversation, rather than campaigning, at the heart of social media.”

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