Measuring Customer Sentiment on Twitter

I love finding stuff on Academia.edu: Twitter Sentiment to Analyze Net Brand Reputation of Mobile Phone Providers. “We may see competition among mobile providers to acquire new customers through campaign and advertisement war, especially on social media. The problem arises on how to measure the brand reputation of these providers based on people response on their services quality. This paper addresses this issue by measuring brand reputation based on customer satisfaction through customer’s sentiment analysis from Twitter data. Sample model is built and extracted from 10.000 raw Twitter messages data from January to March 2015 of top three mobile providers in Indonesia.”

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