Slate on Facebook’s News Feed Algorithm

Slate has an enormous article on Facebook and the factors behind its ranking algorithm. “Facebook is not the only data-driven company to run up against the limits of algorithmic optimization in recent years. Netflix’s famous movie-recommendation engine has come to rely heavily on humans who are paid to watch movies all day and classify them by genre. To counterbalance the influence of Amazon’s automated A/B tests, CEO Jeff Bezos places outsize importance on the specific complaints of individual users and maintains a public email address for that very purpose. It would be premature to declare the age of the algorithm over before it really began, but there has been a change in velocity.”