Twitter Launches “Conversational Ads”

Twitter has launched conversational ads. “For many years, marketers have successfully increased their brand engagement using Promoted Tweets with compelling images or videos and campaign hashtags that drive Retweets, likes, and follows. Conversational ads take this a step further by including call to action buttons with customizable hashtags that encourage consumer engagement.” Because nobody ever misuses a hashtag from a commercial brand on Twitter.

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