Snapchat Adds Live, Geofiltered Sports Data to Snaps

Sports sports SPORTS! I am very simple about sports; I root for the Chicago Cubs in everything. Wimbledon? Go Cubs. Super Bowl? Go Cubs. Random pro golf tournament? Go Cubs. It saves me huge amounts of money on fan wear and drastically reduces my chances for disappointment. Anyway, if you’re sportier than I am, you’ll appreciate this upgrade from Snapchat.

“Possession wins trophies or, in this case, ad dollars. That’s why Snapchat stepped up its game late last year by quietly partnering with Stats.com. Now TechCrunch has learned that Snapchat has rolled new Live Score geofilters at every NBA arena and some other matches. They let anyone attending overlay real-time updated score graphics atop their photos and videos.” That’s brilliant.

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