Breaking Down the Yahoo Earnings Numbers

An article on Pando breaks down Yahoo’s broken-down earnings: “In 2016, growth in digital ad spending is expected to slow to a more modest 15 percent, according to eMarketer. And Yahoo? It says its total revenue will decline another 9 percent (before traffic acquisition costs) to $4.5 billion. In a way [Marissa] Mayer was right three years ago: Yahoo is growing disproportionately, if by disproportion you mean not growing at all, but shrinking.”

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