Kiddle Is a Search Engine for Kids, Run By — ?

I’m not sure about this one. Business Standard is reporting that Google has unveiled a kid’s search engine called Kiddle and that it’s new. The thing is, Kiddle is a kid’s search engine powered by Google Custom Search has been noted on Wikipedia since at least December. There are only three recent mentions of Kiddle on Google News and two of them are Business Standard. I cannot find any indication on Kiddle that the site is affiliated with Google other than by using Google Custom Search. The domain, according to Whois.sc, was registered at GoDaddy – would Google do that? TL;DR – There is a newish kid’s search engine called Kiddle, which a Business Standard article says is operated by Google, but I can find no indication one way or the other.