Opinion: Don’t Do Digital Projects If You Don’t Promote
Friday Fury: Martha Henson goes off on the lack of promotion for digital projects. “Stop wasting money on digital projects if you aren’t prepared to promote them properly. I’m serious. Do NOT embark on any digital project if you aren’t going to at least make a decent effort to tell people about it or otherwise figure out how people are going to see it.” I have a whole blog post about this from the other side — from someone who spends a lot of time surfacing great resources to talk about — but as a summary here let me just say RIGHT ON MARTHA.