Comcast Tries it On With #ComcastCaresDay

It is 2016. Brands should have realized a long time ago that trying to do a hashtag-based PR campaign on Twitter is a terrible, terrible idea. Unfortunately, Comcast didn’t get the memo. “Corporate volunteer events are fairly common, and they’re usually a good way both to generate some positive PR for the business as well as to get some local projects completed with a small army of free labor — a win/win. And of course, in 2016, how else quickly to push images, video, and short statements but on social media? And naturally organizers unify the social media presence with a hashtag… something quick and easily searchable, like #ComcastCaresDay.”